Alex konrad forbes
They sure can, but if we all have a sense of humor, the whole process is a lot more fun. Don't rely on databases to do your work for you - go the extra mile.Īfter the first edition of this deck, lots of PR people complained that reporters can be difficult, too. Homework on a reporter's current outlet, beat, and recent coverage. SEND MORE INFORMATION You've already emailed, so include the relevant information you're hoping to discuss and link out to anything else they might need to make a decision on your potential story. It’s not worth the awkward apology email, so craft an individual email for each outlet and reporter whenever possible. It's extremely tempting to send identical pitches to multiple outlets, but you will misspell a name or reference the wrong outlet. (Stat source: )Īren't shy about sharing opinions on Twitter: Tune in and alter your approach based on their personality, style, and work habits. PR people outnumber journalists 4.6:1, so the answer is not sending boatloads of boring emails. Pet peeves of some of the world’s top journalists, what can you actually do with this information? First send me an idea that's worth considering, and if we develop a relationship, then that might be a good use of our time.” Lauren Brown, Quartz Now that we’ve outlined the And yes, we mean inbox.Ĭonstant requests for in-person meetings. Thoughtful and genuine human connectionsĪre what push your story through the clutter of a journalist’s inbox.
#Alex konrad forbes pro#
Own publication’s recent coverage as a proof point of the company being pitched.” Alex Konrad, Forbes Pro Tip: Be incredibly aware of who you’re speaking with, their beat, and where they work. Own publication’s recent coverage as a proof point of the company being pitched.” Alex Konrad, Forbes “Being careless and using my I get off the phone as quickly as possible and look for another source.” Scott Kirsner, Boston Globe Pro Tip: No one likes interviewing robots. When executives are too managed, or too "press trained,” is that you spend 10 minutes talking to them and you realize that they have been programmed not to say anything interesting. I get off the phone as quickly as possible and look for another source.” Scott Kirsner, Boston Globe “One thing that often happens Author of Zinsky the Obscure “One thing that often happens ! Why would I want to cover the same thing twice in rapid succession?” ! Ilan Mochari, Senior Writer Inc. On a particular topic, I inevitably get several pitches from PR people to do a story on the selfsame topic. it's LYDIA.” ! ! ! Lydia Dishman, Fast Company "After I write an article Not Linda, or Lynda, or Lyndia, or Libby, or Lisa. ! Here are some gripes reporters shared with us directly. Presentation! ) < Sometimes, the third time isn’t the charm. ! This is a sampling of the s#!t we found. (Or unpopular demand, depending who you are.)